5 Tips for A Creative Retail Branding and Design Strategy

Quality retail branding is meant to connect businesses with customers in a way that builds trust and desire in the consumer for the brand and their product. Branding has been around since ancient times (from Roman columns to Chinese stamps), but modern commercial branding is a new phenomenon. People are more involved with brands than ever, locally and globally, to the point where two golden arches are immediately recognizable by almost everyone around the world, without any words in the picture.

In the complex world of retail, which is composed of multiple elements and disciplines, a consumer can see connections, or a lack of connections, between all the different aspects of retail at a glance. And that is where design comes in. Retail branding and design aims to create a harmonious and holistic schema out of all of the elements of retail, from personnel to product presentation. Design is not just about looks, but about function. Without a good branding and design strategy, retail stores are a mishmash of unrelated ideas that can confuse and put off potential customers.

Design your layout based on traffic flow:

When customers enter the store, where do they look? Which way do they go? Position your best products in areas where customers are more likely to notice them. Pedestrian traffic is often influenced by vehicular traffic. That is, in areas where people drive on the right side of the road, in-store traffic patterns tend to move in a clockwise pattern. Use these patterns to your advantage.

Create a focal point in your visual displays:

Don’t just bring attention to anything and everything in the store, but draw customers in by featuring one item prominent, whether that’s in a window display or in the middle of your store. Strategically position lights and other items to point to your featured product and avoid distracting customers by putting equal weight on too many items at once.

Make window effects:

Windows make small spaces look larger and more inviting. Creating windows in the walls separating two rooms can give the entire building a more airy ambience, or creating visual illusions of windows such as white panels or drapes around mirrors, can also create a window effect, increasing the feeling of light and movement, especially if you are in a small space.

Avoid clutter:

Clutter feels noisy and uncomfortable for customers. Don’t overload your customer’s visual circuits with signs and patterns and displays galore. Instead, use neutral colors for larger items and accent the space with smaller items with brighter colors, and do not place your merchandise too closely together.

Use lighting to your advantage:

Lighting is important in any shop, and especially so in small corners. Make sure that your store is well lit, or else you will not be making good use of your space – customers don’t usually prefer to wander into dark, shadowy areas, so any merchandise displayed there will not receive a fair consideration. Use a combination of different lights to keep the space illuminated and to add variety and interest to the space.

Discover How To Boost Trade With E-Commerce Business 2011 Trends

The e-commerce business 2011 trends have moved on significantly from last year. As technology and consumer habits are constantly evolving, the trends also change. If you want to ensure that your business stays ahead of the competition, and goes from strength to strength, it is important to keep up to date with the latest marketing concepts. Although the internet is still at the forefront of advertising in terms of e-commerce, there are new tools, or changes to old tools, that you should be aware of.

More institutions and businesses now take advantage of Twitter. Although the service has been around for a couple of years, it is only in the last twelve months then it has become a must have tool in the arsenal of online marketers. No matter what service or product you offer through your website, Twitter should form an important component of your advertising campaign, it is a simple way to reach out to a massive audience.

Social media continues to be a very useful concept. If you were to integrate certain applications into your portal, you can keep your potential market informed of the latest events. This year, social media is playing a much more important role in the strategies of online marketing campaigns. What's more, social networking is an extremely low-cost activity, this is appealing to both established firms and new startups. You can boost turnover while keeping the advertising budget low.

In these times of a weak economy, more consumers think carefully about price. You can use social media to highlight how affordable your services or products are, and make changes to stay competitive through the year.

Your e-commerce business should make full use of video to reach out to the public. It can now be said that the majority of homes in the country have access to fast broadband connections. Those portals on which videos can be hosted continue to draw in millions of viewers each day. You can use this trend to capture new customers, although you will need to ensure that you upload videos that are informative, interesting, and fun.

It is fundamental to stay on top of the latest search engine optimization (SEO) concepts and techniques. This is a topic that is constantly evolving; the algorithms used by the search engines are not the same today as they were this time last year. If you have not updated your keywords and other dynamics there is every chance your pages would've dropped in ranking over time.

Email marketing still has a place in today's world of e-commerce, but sending out mundane monotonous emails is of no use today. You need to create personalized emails that are more likely to generate an interest in the minds of potential customers. Consider what terminology and images can help to arouse curiosity.

To be successful in e-commerce business today requires a broad understanding of the habits and trends of the market. Social media and personal approaches are the best way of ensuring continuous profit in the months ahead.

Personal Security in the Social Networking Environment

Social Networking has spread like wildfire, and many of these sites are still gathering hordes of new members every day.

Facebook, MySpace, Twitter, Tagged, LinkedIn, YouTube and many others are an automatic must view every time many people sign on to the internet. How safe is your personal information on social networking sites?

Many of these 2.0 web destinations have a common theme, they encourage the sharing of information in one form or another with authorized followers. Granted a lot of the information people share is not harmful, though some can turn out to be very harmful, consider the following

  • The Lori Drew case, where Lori established a false online profile with the intent of bullying her daughters online rival. The rival ended up committing suicide. Lori is in prison. How many other cases like this are out there?
  • Some users make the bad guys job just too easy, by posting things like their social security number in their profile, or even when they register, these sites have no need for your social security number.

These examples are similar in that they are common mistakes.

  • Some things that get posted seem to be very innocent and not dangerous. A recent burglary was facilitated by a young woman who posted her plans to go out one evening on her social networking page. While she was gone thieves broke into her apartment and stop more than $ 10,000 worth of electronic and other equipment. Luckily they overlooked the CCTV equipment that recorded their actions, when the police released the video to the news media one of the young woman's followers recognized the thieves as other registered followers who she knew from high school. This particular incident turned out okay, just imagine though what could have happened if the young woman had come back to her apartment while the thieves were still there!

The above incidents point out some of the things you need to be careful about when interacting with social networks. Aside for authorized followers being able to access the info you post. Think about every way you interact, for example;

  • There are reports of hackers getting into social networking member files and finding information that can help the identify users.
  • A newer attack is the posted false false that attract followers, then the persons behind those profiles will solicit information from those followers.

So what are some of the steps you should take to stay safe on social networking sites?

  • Be careful of what information you provide on profile pages as well on your own page. Your age or birth date, your social security number, your location, your phone number, your email address, your job, your friends or family names, your photo, all could have been used to find information about your real identity.
  • Do not post information about your schedule schedule, your vacation schedule, even your work schedule, if a potential bad guy gets that kind of information, they will know when you are not home.
  • Never respond to invitations to share user names or passwords.
  • Be careful about exposing any personal information unless you know exactly who you are interacting with.

Will Online Apps Prevent Consumer Waste Or Embolden Customers To Buy More Stuff?

If Apps using artificial intelligence help us all use less, share more, recycle things to others – then, will this hurt retailers and retailing due to reduced consumption? Will it prevent all the discarded waste, underutilized stuff we buy and own? Many believe it will. Take the sharing economy companies with popular apps; Lift, AirBnB, NetJet, Uber and other such concepts. Many corporations that build or manufacture vacation homes, hotels, automobiles and corporate jets are worried about their future, they see opportunities but also decreased volume, loss of economies of scale, overall "pie" reduction even if they garner a larger piece of that pie (Market Share) in such a future.

If everyone shares cars, aircraft, extra rooms, then of course; fewer rooms will be rented, and aircraft and cars purchased. This has economic implications of course, manufacturing and hospitality jobs for instance. Still, it provides efficiency to consumers, so, less waste, lower costs (due to sharing) and that is a plus positive for quality of life and higher standard of living – no need to buy an expensive car, share a car with others, or buy a corporate jet, share instead. Makes sense (cents) right, no actually it makes dollars.

Indeed the very same new communication technology to bring buyers and sellers together; Artificially Apps also make it easier for consumers to buy, and since consumers enjoy buying, this creates more purchases, more spending, and more consumerism. More consumerism means more redundancy, more waste, right? Sure, when capitalism speeds up its efficiency of exchange through digital money transfer, instance purchases, immediate delivery – we find more abundance due to increase in the ease of trade.

So, on one hand we have a threat to jobs and big changes to industries and certain sectors of our economy due to our new apps and smartphone mobile technology – and, then on the other hand we have a tool to help sell more stuff, faster and make more revenue and less cost, allowing corporations to enjoy increase shareholder's equity and quarterly profits while passing on some of that savings in lower prices to consumers.

When consumers buy more stuff, their homes fill up with more junk and each year a portion of the cluster gets donated to the local Thrift Stores. So, we should see more items that are bought by way of customer rewards programs, and apps from a certain sellers that have perfected that game. Okay so, we should be watching for lots of cheap Chinese made consumer goods showing up in mass at the second hand stores. While larger items like cars, planes, and time shares will decrease in the next couple of decades "IF" these current trends continue. Please consider all this.